Effective Use of Touch Screen Displays in Trade Show Kiosks Designs
Summary
Trade show displays are more than billboards; they’re a vital part of a successful marketing effort. A trade show exhibit is often a powerful sales tool, but tradeshow kiosks aren’t just one of the crucial elements you must add into […]
Trade show displays are more than billboards; they’re a vital part of a successful marketing effort. A trade show exhibit is often a powerful sales tool, but tradeshow kiosks aren’t just one of the crucial elements you must add into your booth design, many tradeshow displays are used one-on-one by business professionals who attend your event. To accomplish your ultimate objective, you’ll use trade show kiosks intelligently in your trade show booth layout, plan for some friendly touch screen activity, and strategically place other promotional tools that can further boost your bottom line. Your goal is to draw the interest of motivated prospects into your booth and create excitement about your company.
Touch screen monitors are one obvious way to grab attention and encourage people to stay awhile. In fact, many companies make their money solely by displaying these items at trade show exhibits and trade show kiosks. These counters, or demo stands, often include several touch-screens to accommodate various types of input. If you plan to use several, it’s always a good idea to have more than one – and an even better idea to position your counters around your booth. The following few paragraphs will explore the practical applications of touch screen monitors in trade show kiosks.
In most cases, you’ll find yourself displaying your products and services on at least one of your three trade show counters. Depending on your specific needs, you may want to position these counters near your booth, in front of your booth, or behind it. You will need to position your trade show counters around your venue in such a way that people coming into your booth can easily find your displays. This is especially important if you use promotional items on display, since visitors to your booth may not necessarily remember what it is you’re selling.
If you have several different types of promotional items on display, you will want to place your product displays on varying levels in your trade show booths. Some companies put all of their promotional items in their booth, while other companies put promotional items in their display kiosk(s). In order to place your display kiosk(s) where it can attract the most attention from passersby, you need to carefully consider the height and placement of each of your displays. You should also make sure that they are placed so that the people coming into your booth can see all of your promotional displays at once.
Another practical application for touch screen monitor technology is in the realm of reception desks. When you position your reception desk near a touch screen display, people standing in line at your booth will be able to quickly and easily access the information that they need. This can allow you to save time on your part, as well as cut down on the frustration some people can experience when trying to input information into a computer system. Your receptionists will also be much less likely to be distracted by a sales person or other employee when they are trying to enter information into a computer system that they are not familiar with.
One other application of touch technology that is useful for trade show kiosks is the use of monitor mounts. If you place the monitor mounts in strategic locations around your trade show floor, you will be able to attract more visitors to your displays by having multiple display counters available for potential customers to view at one time. In order to mount a monitor, you will need to provide a VGA cable and a USB cord. You will also need to install a power outlet, but these things are relatively easy to configure.